Facebook’s marketing team shared a few insights with us and our brands Innovasport / Innvictus, on how to create better shopping experiences for this upcoming holiday season. Mobile is where to start. How do Mexicans shop for this holiday season? Where can we find them and when do they consume?
Creating digital shopping experiences
In the past few years, especially with our hyper-connected world, foodism has taken on the sociological characteristics of what used to be known, as high culture. Foodism, or the enthusiasm in the preparation and consumption of good food, has become a big part of our culture.
Think of Mastering the Art of French Cooking by Julia Child in 1961, the ultimate gourmet recipe book that changed the home cooking world forever. Opening the eyes of American culture to French cuisine and making “fancy” food available in every home and not just in expensive restaurants.
How do we build a modern and engaging shopper experience strategy? How do we build value, drive sales, and boost loyalty through shopper experiences?
We attended CEDIM’S innovation series, a conference with Tony Bynum, Director of innovation and Strategy of RTC, about 14 strategies on retail innovation, and we found out that the answer is simple, in a way, we need to enhance the purchase path, build better customer relationships and create valuable communities. But how? We took the task of taking notes on all of Tony’s words and we made a list, with videos and examples included, on what…
As work becomes more mobile and companies implement shared desking strategies, we desire a workspace to call our own, even if just for a short period of time. Also, we are increasingly becoming more mobile and distributed, leaving the office for a coffee shop or other third place to have workshops or meetings. So why not transform the third place into an on-site destination?
Are creative agencies born digital or made digital? Can a strategic agency become a digital agency? What is “digital” anyway?🤔. On a trip to NYC to discover our digital identity we heard an insightful and funny phrase from Dan Ariely about Big Data; you know this thing everyone in the tech world talks about but no one gets a hold of entirely. Well, we found this situation extremely similar to ours, so we built on Dan’s phrase to explain the struggles in creative agencies and marketing departments today:
The word “Digital” is like teeenage sex: Everyone talks about it, nobody…
At Brands&People, we constantly weigh in on whatever is happening across our culture, to understand how its shaping the way we design and communicate.
Now, we decided to open up digital conversations about these ever-evolving topics with the people who have firsthand experience and something to say about them.
Our first conversation is sparked by one of our latests projects “Universidad de Monterrey 2015 Annual Report”, in which Brands&People, La Tortillería, Underdog and Universidad de Monterrey’s Marketing team worked together.